We’ve got a number of user experience projects on at the moment and I came across this great cartoon below from StuffThatHappens.com that should serve as an inspiration to us and our clients.

Apple and Google define what the user experience is right now. Apple is all about simplicity and intuitiveness; Google is all about search and the serendipity that comes from their magical algorithms. Apple’s vision is driven by the singular ego of Steve Jobs and the genius of Jonathan Ive; Google’s by the raw power of the masses of data gathered from all our web searches.

What neither of them do is rely on a design by committee, lowest common denominator, let’s copy what our rival is doing approach. Neither should we.